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Entering the US market through a local distributor means showing up at US trade fairs under someone else's banner – but the equipment on the stand is still PICVISA's.
PICVISA was present at Waste Expo 2017 in New Orleans, held from May 9th to 11th, through its local distributor McLanahan – the same partner involved in delivering PICVISA's first ECOPACK unit to the US market.
Waste Expo is one of the larger waste and recycling trade fairs in North America, bringing together equipment manufacturers, plant operators and waste management companies from across the US and beyond. For PICVISA, presence at this kind of event through McLanahan is part of how its sorting technology gets introduced to the North American market – relying on a distributor with established relationships and local market knowledge, while the underlying optical sorting technology remains PICVISA's own.
Events like Waste Expo also provide a chance to gauge how sorting technology developed primarily for European markets is received by an audience working with different regulatory contexts and material streams – feedback that can be valuable as the technology continues to be adapted for international deployment.
Get in touch with our team to discover how PICVISA's optical sorting and robotics solutions can fit your recycling operation.