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A brand refresh is only worth doing if it actually reflects something real that's changed in the company – in this case, a new Strategic Plan that called for an image to match.
As part of the renewal of its latest Strategic Plan, PICVISA has updated its brand to reflect a new image – one that's more modern and better adapted to the direction the company has been developing in.
Over recent years, PICVISA's product range has expanded significantly, from optical sorting systems into robotics, flow analysis and dedicated testing facilities. A brand renewal at this stage is, in part, about making sure the company's visual identity keeps pace with that broader scope – representing a business that now spans several distinct but related product lines, rather than a narrower offering.
The updated image is intended to carry through across all of PICVISA's communications and materials going forward, providing a more consistent and modern presentation as the company continues to grow into the areas defined by its Strategic Plan.
Get in touch with our team to discover how PICVISA's optical sorting and robotics solutions can fit your recycling operation.